We are dreamers
with our feet on the ground.
Embrace Experiences was born from the meeting of two powerful visions.
The first is that tourism can — and must — be much more than what we’ve always known: not just facts, churches and monuments, but authentic experiences, human connections, emotions.
Since 2018, through FollowMi Around, we’ve been leading this revolution — creating experiences that put people and stories at the center, not just places.
The second vision comes from a basketball court: Baskin, an inclusive evolution of basketball where everyone plays together, with shared goals and flexible rules designed to value every uniqueness.
If it’s possible in sport, why not in real life? Why not in experiential tourism?
We believe that inclusion is not an addition, but a starting point.
And that experiential tourism — creative, fluid and deeply human by nature — is the ideal space to build a world that is truly accessible to all.
Welcome to Embrace Experiences – Urban Adventures for All.
Founders
Davide, Beatrice
Team
Simone, Irena, Marco, Francesco
