Who are we?
We are dreamers —
but with our feet firmly grounded in the present.
Embrace Experiences was born from the meeting of two powerful visions.
The first: the authenticity of experiences — which should be so much more than what we have always known.
Not just facts, dates, and monuments, but real activities, human connections, and emotions. Since 2018, we have been driving this change with FollowMi Around, creating innovative experiences that put people and their stories at the center — not just places.
The second: the inclusive approach of Baskin — an evolution of basketball where everyone plays together, sharing the same goals, with flexible rules designed to enhance each person’s uniqueness.
If this is possible in sports, why not in real life?
We believe that inclusion
is not an addition, but a starting point.
Through multisensory experiences — inherently creative, fluid, and human — we create the ideal space to build a world that is accessible, engaging, and fair for everyone.
Welcome to Embrace Experiences — multisensory experiences designed by everyone, for everyone.
Founders
Davide, Beatrice
Team
Simone, Irena, Marco, Francesco
What do we do?
We design and develop tailor-made, multisensory, and accessible experiences that allow everyone — including people with different physical, sensory, and cognitive abilities — to enjoy immersive and meaningful activities.
For example: team building activities, inclusive treasure hunts, multisensory art workshops, wine tastings, aperitifs in LIS (Italian Sign Language), and much more.
We promote social sustainability by creating experiences that also enhance cultural and artisanal heritage, while addressing the issue of overtourism in city centers.
Why do we do it?
Through the practice of Baskin and our personal experiences, we have truly felt how beautiful diversity is.
We want to share this message with others — giving them the same opportunity to experience life, even just for a moment, from a different perspective.
Metodology
Design experiences for all
All Embrace Experiences are designed following the Design for All methodology and through a co-design process with our community of ambassadors — people with and without disabilities — as well as local associations.
We don’t start from standard models to adapt, but from listening to people and their real needs. Each activity is imagined, tested, and improved through concrete feedback gathered in the field, in real contexts and with mixed groups.
This approach allows us to create experiences that are naturally inclusive — designed to be shared by everyone, without exceptions and without labels.
Ask us for more information about our methodology (click here).
Who we do it for?
All*!
The idea is that everyone feels involved.
That’s why we are the perfect fit for companies that truly care about Diversity & Inclusion; for associations that share our values; and for institutions and local communities that want to make people more aware and their spaces more welcoming.
Impact:
Embrace Experiences creates a tangible social impact by building relationships, awareness, and participation.
Social Impact →Authentic inclusion, empowerment of people with disabilities, and the breaking down of prejudices among people without disabilities.
Cultural Impact → new ways to experience art and culture culture.
Impact:
Local impact→ Enhancement of urban spaces and local stakeholders, and strengthening of community networks and partnerships.
Economical impact →Co-design is fairly compensated.
And part of the proceeds will be reinvested into creating future experiences that are free or offered at reduced prices for associations and the wider community.